Why Advertise With Us?
While we are still in slow economic times, money is tight and the knee jerk reaction of some is to cancel or greatly reduce their advertising spend. Unfortunately, this can be the kiss of death to slow sales as they become no sales.
It is important to spend wisely, to advertise where the market is. Where do your customers look for information? What are they reading or interacting with? You may have a website but how are you driving your customers to it? If you have an on road sales force then what back up support do they have?
Use media that interact with your customers regularly. Frequency is king. Even when your customers aren’t in search mode, they still explore the market and retain information that is presented to them in an informative and newsworthy way. By choosing RPL media you are choosing to talk to your customers from a credible market intelligent position. The very best use of your advertising spend is to spend your money where your campaign can stand out. This requires sufficient advertisement size and frequency. With the abundance of clutter across all major media, it can be challenging to stand out. Let us work out the best possible options for your brand, making sure that your message penetrates the clutter. By the time the market rebounds you’ll be in a solid position having kept your brand top of mind with good placement and frequency.
Advertise where your customers look – SUPERMARKETNEWS - fmcg marketing intelligence
SupermarketNews Rates and Specification Sheet
SN_spec_and_rate_sheet.pdf (Size: 91k) [Download]
Media Kit
SupermarketNews is an ideal medium to communicate new product releases, key brand messages, and brand achievements to the key decision makers within the retail channel.