SIAL France, one of the world's two biggest grocery shows, is scheduled again for October this year and the search in on in New Zealand for innovative products to be put before judges from 29 countries this May.
With only a few more weeks to go before the products have to be selected by the New Zealand representatives of SIAL - SupermarketNews - a number of products created over the past two years have been submitted.
New Zealand has had an enviable reputation winning many of the product category awards since they were first introduced in 1986.
Any companies interested in taking part in this low-cost international promotion with original products that could attract attention from the world's grocery buyers at the show, can contact Peter Mitchell (peterm@redbow.co.nz) or John Winters (john@redbow.co.nz) at this magazine - Auckland 304-0142 - to have their retail product considered for entry.







