PROGRESSIVE Enterprises has been named supreme winner of the 2011 TVNZ-NZ Marketing Awards after the judges said it had demonstrated marketing excellence inthe merge of its three retail brands to create the new generation Countdown brand.
The judges said the marketing team had ultimately forged a bold new positioning basedon an enhanced definition of consumer value.
The awards are the marketing industry’s premier business awards and are now in their 20th year. The sponsors of the supreme award were Fairfax Media and Moreton Estate Wines also awarded PEL with the top retail accolade.
“The team has worked extremely hard over the past couple of years building the new Countdown brand and we are thrilled to take top honours,” said PEL’s acting general manager of marketing Bridget Lamont.
Ms Lamont said the task of rebranding had been significant and it required much more than one good ad campaign. She said the award recognized the sound business strategy and marketing plan.